SOPHIE TAYLOR
DESIGN DIRECTOR
HUMAN CENTRED DESIGN
LIV by Mirvac brand strategy
UNSW campaign
Qudos Bank brand strategy
Rugby Australia campaign
Australian Olympic Committee publication
Raine & Horne campaign
Cue brand campaign
Veronika Maine brand campaign
Volkswagen brand launch
Port Adelaide Football Club digital experience
Design Quarterly collaborations
Writing.
2020 was a year for growth for me, as I’m sure it was for many people. So I decided to put pen to paper and start writing about what creativity means to me, and where I sit in the wider creative community. Enjoy.
Why hunters and farmers are crucial to problem solving
There’s something enticing about dividing the world into ‘two types of people’. Even when it comes to understanding creative thinking.
READ THE BLOGYou don’t need an agency to be creative.
Uncreative people don’t exist. Working in a creative agency, it’s in our interest to believe that creativity is something only a few of us are really good at. We just happen to be so good at it that we professionalised it.
But we all know the truth: anyone can be creative.
READ THE BLOG