NEVER STOP
CREATING
Brand Strategy
Helping brands identify what story needs to be told, where to say it and how to bring it to life. Building a framework to find that sweet spot where a brand’s purpose, creative possibilities and commercial realities all meet.
Design
Bringing brands to life through cohesive visual and verbal expression. It’s the small nuances that give a brand personality, through imagery, typography, colour, graphics, illustrations or the tone of voice.
Digital
From websites, to digital campaigns and digital assets, each has a purpose and tells a story. These days, design should be digital first, meaning a focus on mobile, intuitive and engaging digital experiences.
User Experience
Great design experiences are useful, usable and desirable. Deep-diving into users mindsets to inform who they are, what they need to know, and when is crucial to any design-thinking brand offering.
Content Strategy
Breaking content down into themes (hero, hub, help) within four quadrants; substance, experience, structure, and process. And determining how, where and when a brand is most effectively expressed.
Campaign Strategy
From large brands with a clear brand strategy in place to smaller brands wanting to make their mark, a solid campaign strategy built against measurable objectives is key to any successful brand.
Awards
Content Marking Summit APAC
Top 15 Women in Content APAC
I was thrilled to be recognised as one of the Top 15 Women in Content Marketing 2021 across Asia Pacific by the Content Marketing Summit APAC. This award recognises women who have made a significant contribution to both producing effective work, and contributing to the content marketing community.
See the announcementIndigo Design Awards
4x Gold Awards across Branding & Logo Design
In my role as a Design Director at Chello, working with Natalie Wong and Becky Gillis as designers, 3 design projects received 4 Gold Awards for branding and logo design (iugis, Shef, Burke & Wills). The awards promote creativity from international submissions that are unique in design.
See the announcementExperience
CHELLO
Design Director
Managing a multi-disciplinary team of creatives working across content creation for Strategy, Brand, Digital, Animation, Illustration and Video.
Current Clients: Mirvac, Darrell Lea, Shopify Plus, Volkswagen, Port Adelaide Football Club, ASX, Stockwell, UTS, Girl Guides Australia, UNSW and more.
DIGILANTE
Head of Design
Working within a digital agency managing a team of 4 designers working across brand, campaign, print and digital.
Clients: Rugby Australia, Australian Olympic Committee, Qudos Bank, Bethesda, Netregistry, Mercedes Sydney, CBHS, smoothFM, Chubb, The Rugby Club Foundation.
THE GALLERY
Senior Visual Designer
Working alongside a creative director and mid-level designs across brand, print, digital and campaign.
Clients: International Towers Barangaroo, Broadway Shopping Centre, Arab Bank, Rhodes Waterside, Top Ryde City.
INDESIGN MEDIA
Art Director
& Senior Digital Designer
In-house Art Director & Senior Digital Designer working on branding and identity projects, digital, event marketing and collateral, and publishing design for Indesign Magazine, Habitus and Design Quarterly magazines.
CUE CLOTHING COMPANY
Digital & Print Designer
In-house mid-weight designer for Cue, Veronika Maine and Dion Lee fashion brands across digital assets, ecommerce, photography, seasonal campaigns, merchandise and print and marketing collateral.
NEWS CORP AUSTRALIA
Designer
Designer within the Editorial Department at Inside Out and Gardening Australia magazines producing publishing content, social and digital assets, marketing collateral and advertising and collaboration collateral.