Cue SS14 and AW13 campaigns

Bringing the SS14 and AW13 seasons of CUE to life through visual storytelling.

Working in-house for Cue Clothing Co. across the Cue, Veronika Maine and Dion Lee brands presented an opportunity to explore executing multiple seasons across print, digital, in-store, merchandise and collaborative brand and campaign assets.

The Cue SS14 and AW13 rollout saw a combination of in-store signage, stationary, swing tags, marketing campaigns, social media, eDMs and above the line media.

As one of Australia's most innovative retail brands, in 2016 Cue was the first fashion retailer to introduce Afterpay in-store in the world.