Veronika Maine SS14 and AW13 campaigns

Bringing the SS14 and AW13 seasons of Veronika Maine to life through visual storytelling.

Working in-house for Cue Clothing Co. across the Cue, Veronika Maine and Dion Lee brands presented an opportunity to explore executing multiple seasons across print, digital, in-store, merchandise and collaborative brand and campaign assets.

The Veronika Maine AW13 rollout saw a combination of in-store signage, stationary, swing tags, marketing campaigns, social media, eDMs and above the line media, under the direction of Art Director Christopher Sewell.