Port Adelaide Football Club Digital experience

Digitising the Port Adelaide FC heritage story and redesigning the memberships experience

Following the launch of a new brand and logo in 2019, Port Adelaide Football Club needed a way to visualise the narrative and story of a heritage club. Their membership site also needed an overhaul from a UX, UI and content perspective.

Working with Senior Designer Natalie Wong, we created an immersive, engaging narrative experience for PAFC fans, supporters and players. The site was a custom build, using imagery that was both supplied by the PAFC marketing team and sourced internally.

Additionally, the club needed a way to simplify and restructure the membership experience. The UX and UI of the site was developed using an extensive user testing and prototyping process to arrive at a much cleaner and user-friendly experience.

Visit the immersive narrative site →